EOC Week 9: Three Great Mission Statements

The first great mission statements that I came across was by Haley Blaine. It is simple and to the point. "Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines. Says marketing consultant Jack Welch"Pg. 41, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. She seems to really care and have deep feelings about her topic of bullying which now a days is becoming an epidemic if you will. It is a lot different from when I went to school but now that I have been out of school awhile, I can see some of the long term effects of the people that were bullied in school. They have low self esteem and very low motivation in their life pursuits so I think it is a valid topic to tackle. Another great mission statement is done by Geovanny Sorto and I like it because it well thought out and since I have three kids, I believe that flag football is a great thing for kids to get into. "Companywide strategic planning guides marketing strategy and planning. Like marketing strategy, the company’s broad strategy must also be customer focused". Pg. 39, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. The next great statement was done by Vince Binamira and it is because of his cause. To spend your time to help not only homeless people but to help homeless veterans of this country is the best yet. I think what this country did to the marines that came back from Vietnam was a tradegy because here it is that young people went to a foreign land and fought for their country all the while when they come back home, the people call them all sorts of names like "baby killer" when that's not what most of them did and what they did do was ordered to them by a bureaucrat on capital hill. "This is the focus of strategic planning—the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities". Pg. 39, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.

BOC Week 9 Top Hits

1. Katy Perry ("Wide Awake"). In 2009, Perry appeared in her own acoustic special on MTV. The soundtrack from the show, Katy Perry: MTV Unplugged, was released around the same time. The young pop star has great ambitions for her future. "Ultimately I want Katy Perry to be as much of a household name as Madonna," she told Entertainment Weekly. Her album Teenage Dreams was released in August 2010. The single from the album, "California Gurls," quickly rose through the charts to #1 on the Billboard charts. With a signature perfume and film role opportunities heading her way, she may just make her dream come true.
2. Ellie Goulding ("Lights"). Then again, that was never really the goal. With her new single and her worldly new album, she's going for growth above all else. The chart success (slow-burning or otherwise) will certainly come; she's out to prove that she's in it for the long haul. And no, that doesn't mean she's not also going to have a good time. If anything, she's proudly, unapologetically going pop. "I've moved on quite a bit since the first album, because I've discovered so much; I've learned a lot more and I've grown up a lot more. I've gained more influences and different influences and people have influenced it; I suppose just circumstances," she explained.
3. Rihanna ("Where Have You Been ")
4. Maroon 5 ("Payphone feat. Wiz Khalifa")
5. David Guetta ("Titanium feat. Sia")

Implementation Evaluation Control

"To find the best marketing strategy and mix, the company engages in marketing analysis, planning, implementation, and control. Through these activities, the company watches and adapts to the actors and forces in the marketing environment". Pg. 50, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.

Price

Pricing for Speedway Blanket's products will be simple. "Price is the amount of money customers must pay to obtain the product".Pg. 54. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. The company sells only two products created just for male of female newborns. The price of each blanket will be set to $18 each. The cost of each blanket to be made is $6 leaving a profit of $12 each which will be donated to the Speedway Children's Charity to be distributed as they wish. The organization estimates that 50,000 blankets will be sold in the next calendar year giving the total donation to the charity a staggering $600,000 in 2013. Speedway blankets has and always will promote 100% profit donations. "If the company has selected its target market and positioning carefully, then its marketing mix strategy, including price, will be fairly straightforward". Pg. 54. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.

Distribution

"They must design strong advertising programs to maintain high awareness and preference. And they must find ways to “partner” with major distributors in a search for distribution economies and improved joint performance". Pg. 232, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. Distribution of the blankets will be primarily at the Las Vegas Motor Speedway events. Customers will have the opportunity to purchase our product at strategically placed booths in and around the outside of the speedway. Speedway blankets will also work with retailers such as Target and Carters to distribute the blankets in their stores with a balanced part of the profit from the sales of blankets in their stores going towards that particular vendors profit. Distribution will also commence online via the Facebook page http://www.facebook.com/#!/pages/Speedway-Blanket/263399453762626. Customers will be able to purchase blankets from that site as well as a website that will be set up in the near future. Students at the Art Institute of Las Vegas have agreed to assist in the construction of the web site. "Nations vary greatly in their levels and distribution of income. Some countries have industrial economies, which constitute rich markets for many different kinds of goods. At the other extreme are subsistence economies". Pg. 79, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.

Promotion

To persuade potential customers to purchase small children's blankets, speedway blankets will attempt to use the sympathy and kindness of people to attract customers. "The company designs promotion programs that communicate the value proposition to target consumers and persuade them to act on the market offering". Pg. 31, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. Social media will be a valuable tool in promotion. Speedway Blankets has developed a Facebook page in order to spread the word of the blankets exponentially. The Facebook page can be found at the following link http://www.facebook.com/#!/pages/Speedway-Blanket/263399453762626. Since Speedway Blankets is 100% charitable, the organization will attempt to convince the Las Vegas Motor Speedway to have a billboard of medium size and several small signs constructed at the speedway to promote the charity. The location of the billboard will depend upon the highest traffic pattern at the site and the signs will be located at the entrance and certainly the exits of the speedway. Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and even neighborhoods. Pg. 177, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. Sunrise Printing of Las Vegas has become a strategic partner in volunteering to make printed color brochures to hand out at speedway events when customers purchase their tickets. Speedway blankets feels that the brochures will most likely reach the greatest target customer base. "Typically, it’s not a question of which one medium to use. Rather, the advertiser selects a mix of media and blends them into a fully integrated marketing communications campaign. Each medium plays a specific role". Pg. 396, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.

Product

Both the pink and the blue blankets are made using 100% polyamide. Each blanket features a double stitching on the outer edges to prevent fraying and possible consumable injury to a child. "Product safety has been a problem for several reasons, including company indifference, increased product complexity, and poor quality control". Pg. 516, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. The knitted blankets features a knitted cloth Las Vegas Motor Speedway Logo and the Laps for Charity children's charity logo. Soft blue, sage and ivory is suitable for baby boys and soft pink and ivory is suitable for baby girls. Each blanket measures 30" x 40" and is machine washable cold. the material is made in the good 'ol USA. "The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions".  Pg. 55, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.