EOC Week 9: Three Great Mission Statements

The first great mission statements that I came across was by Haley Blaine. It is simple and to the point. "Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines. Says marketing consultant Jack Welch"Pg. 41, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. She seems to really care and have deep feelings about her topic of bullying which now a days is becoming an epidemic if you will. It is a lot different from when I went to school but now that I have been out of school awhile, I can see some of the long term effects of the people that were bullied in school. They have low self esteem and very low motivation in their life pursuits so I think it is a valid topic to tackle. Another great mission statement is done by Geovanny Sorto and I like it because it well thought out and since I have three kids, I believe that flag football is a great thing for kids to get into. "Companywide strategic planning guides marketing strategy and planning. Like marketing strategy, the company’s broad strategy must also be customer focused". Pg. 39, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. The next great statement was done by Vince Binamira and it is because of his cause. To spend your time to help not only homeless people but to help homeless veterans of this country is the best yet. I think what this country did to the marines that came back from Vietnam was a tradegy because here it is that young people went to a foreign land and fought for their country all the while when they come back home, the people call them all sorts of names like "baby killer" when that's not what most of them did and what they did do was ordered to them by a bureaucrat on capital hill. "This is the focus of strategic planning—the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities". Pg. 39, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.