Distribution

"They must design strong advertising programs to maintain high awareness and preference. And they must find ways to “partner” with major distributors in a search for distribution economies and improved joint performance". Pg. 232, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. Distribution of the blankets will be primarily at the Las Vegas Motor Speedway events. Customers will have the opportunity to purchase our product at strategically placed booths in and around the outside of the speedway. Speedway blankets will also work with retailers such as Target and Carters to distribute the blankets in their stores with a balanced part of the profit from the sales of blankets in their stores going towards that particular vendors profit. Distribution will also commence online via the Facebook page http://www.facebook.com/#!/pages/Speedway-Blanket/263399453762626. Customers will be able to purchase blankets from that site as well as a website that will be set up in the near future. Students at the Art Institute of Las Vegas have agreed to assist in the construction of the web site. "Nations vary greatly in their levels and distribution of income. Some countries have industrial economies, which constitute rich markets for many different kinds of goods. At the other extreme are subsistence economies". Pg. 79, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.