Week 7 EOC: The Pitch

For my "make a difference" idea, I chose to have small baby blankets made with the Las Vegas Motor Speedway logo printed on it with a small Laps for Charity children's charity logo in the bottom right hand corner of the blanket. They will be made out of soft, furry fabric called polyamide and they will come in pink and blue. Can be sold at every event at the Speedway and the proceeds will be donated accordingly and to the Laps for Charity guidelines.  "For example, when Swartz recently met with McDonald’s executives to pitch providing the fast-food giant with new uniforms, he didn’t bring along any designs, rather than trying to close the sale, Swartz left the McDonald’s executives with the charge of truly helping every community in which it does business". Pg. 532, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing".This shopping product is for the people that come to Las Vegas and to the Speedway from all over the world with the intentions of getting something with a Las Vegas logo on it. Hundreds of thousands of people come to watch the races every year and buy souvenirs. Can have them made for about six dollars and could sell them for eighteen dollars with a twelve dollar profit to be donated to the children of Las Vegas. Made by the American people for the American future. It is Corporate Image Advertising for the Speedway in that every blanket sold will have the two logos to spread the word of the charity and the company name so that whenever the people that see those logos will be sure to check them out when they take their vacation to Las Vegas. "This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives". Pg. 532, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.