Week 5 EOC: Super Bowl Commercials

The Super Bowl commercial I chose was the commercial made by Ridley Scott for Apple computers and was in the nineteen eighty-four Super Bowl. The tagline for the commercial is "Apple, because nineteen eighty-four won't be like nineteen eighty-four". The commercial is almost black and white but has a bunch of people dressed almost like prisoners or drones if you will and they are marching into a huge concrete room with a movie theater style screen. They sit down with a hypnotized look on their face and an elderly man is speaking to them with subliminal like words. Next thing you know is a muscular mature woman running towards the screen with a sledge hammer in her hand with a long handle and there are guards that look like from the riot control section of the police chasing her. As she runs closer to the screen, she hurls the sledge hammer towards the screen which shatters it. The video fades out and then the slogan appears. The metaphors that Scott makes is that the world was living off of paperwork with all of the people doing the same thing and nothing new hasn't come around for a while and when she breaks the screen, that represents the end of "the same thing".“It’s not really about sales; it is about sharing of information". When the slogan appears, it is meaning that nineteen eighty-four won't be just another year like all its proceeding years because of the first personal computer to be introduced to the market and the inventors knew that it was going to change the world has we knew forever. The way it is filmed and how the mood is set in the commercial are very well done. The target market on this product was people in the age group between twenty-five and forty and business type people that go to work in a cubicle.“It’s not really about sales; it is about sharing of information".