Product

Both the pink and the blue blankets are made using 100% polyamide. Each blanket features a double stitching on the outer edges to prevent fraying and possible consumable injury to a child. "Product safety has been a problem for several reasons, including company indifference, increased product complexity, and poor quality control". Pg. 516, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. The knitted blankets features a knitted cloth Las Vegas Motor Speedway Logo and the Laps for Charity children's charity logo. Soft blue, sage and ivory is suitable for baby boys and soft pink and ivory is suitable for baby girls. Each blanket measures 30" x 40" and is machine washable cold. the material is made in the good 'ol USA. "The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions".  Pg. 55, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.