Target Market Strategy

Our target market is any race fan of any age. "Some companies position their products on price and then tailor other marketing mix decisions to the prices they want to charge. Other companies deemphasize price and use other marketing mix tools to create nonprice positions". Pg. 304, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. Parents can purchase our blankets for their children and grandparents can purchase the blankets for their grandchildren. The blanket would be an excellent gift for a baby shower especially one that is another state for tourists love anything that is from Las Vegas and has an emblem of this city on it.