Price

Pricing for Speedway Blanket's products will be simple. "Price is the amount of money customers must pay to obtain the product".Pg. 54. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. The company sells only two products created just for male of female newborns. The price of each blanket will be set to $18 each. The cost of each blanket to be made is $6 leaving a profit of $12 each which will be donated to the Speedway Children's Charity to be distributed as they wish. The organization estimates that 50,000 blankets will be sold in the next calendar year giving the total donation to the charity a staggering $600,000 in 2013. Speedway blankets has and always will promote 100% profit donations. "If the company has selected its target market and positioning carefully, then its marketing mix strategy, including price, will be fairly straightforward". Pg. 54. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.