Sunday, August 19, 2012

Week 6 EOC: Me x 3

One of my favorite canned soups is the soups that are made by Campbell. One of their marketing strategies was to join Kraft in a creation that would appeal to my generation and the soups are relatively cheap. It is one of the few canned dinners that actually tastes good and the great thing about Campbell soups is that you can use the soup as a basis for a bigger dinner. For instance, I use cream of mushroom soup as a basis for adding pork chops and pouring it over rice. I do throw in enhancements but it sure tastes good and is inexpensive to make while getting a fulfilling meal. But sometimes they think like that too.
“ And a recent joint advertisement by Kraft and Campbell features a tomato-soup-and-grilled-cheese-sandwich combo that “Warms hearts without stretching budgets.” (Pg.9)
                   A product that I have worn for a long time and for so long it is a brand that defines me is Nautica which is owned by the VF Corporation. 

"VF Corporation offers a closet full of over 30 premium lifestyle brands, each of which “taps into consumer aspirations to fashion, status, and well-being” in a well-defined segment."(Pg.188)

          Since I have become a father, I try to eat healtheir and now that my daughter is eating the same food as me, I now have changed the way I do my grocery shopping. I eat foods that are organically grown and for that I shop at Whole Foods market.
"Whole Foods thrives by catering to affluent customers who the Wal-Marts of the world can’t serve well, offering them “organic, natural, and gourmet foods, all swaddled in Earth Day politics.” (Pg188)





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