Promotion

To persuade potential customers to purchase small children's blankets, speedway blankets will attempt to use the sympathy and kindness of people to attract customers. "The company designs promotion programs that communicate the value proposition to target consumers and persuade them to act on the market offering". Pg. 31, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. Social media will be a valuable tool in promotion. Speedway Blankets has developed a Facebook page in order to spread the word of the blankets exponentially. The Facebook page can be found at the following link http://www.facebook.com/#!/pages/Speedway-Blanket/263399453762626. Since Speedway Blankets is 100% charitable, the organization will attempt to convince the Las Vegas Motor Speedway to have a billboard of medium size and several small signs constructed at the speedway to promote the charity. The location of the billboard will depend upon the highest traffic pattern at the site and the signs will be located at the entrance and certainly the exits of the speedway. Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and even neighborhoods. Pg. 177, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. Sunrise Printing of Las Vegas has become a strategic partner in volunteering to make printed color brochures to hand out at speedway events when customers purchase their tickets. Speedway blankets feels that the brochures will most likely reach the greatest target customer base. "Typically, it’s not a question of which one medium to use. Rather, the advertiser selects a mix of media and blends them into a fully integrated marketing communications campaign. Each medium plays a specific role". Pg. 396, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.