Objectives

The objective of the company is to define newfound warmth and comfort for newborn children everywhere while providing substantial charitable contributions to children’s charities in Las Vegas. "Each company must find the game plan for long-run survival and growth that makes the most sense given its specific situation, opportunities, objectives, and resources". Pg. 39. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. Just as important as it is to have a mission statement, a company must have an objective othewrwise the company will have no which way of knowing which direction to go once established. "Rather than offering high quality at a high price, or lesser quality at very low prices, marketers in all industries are looking for ways to offer today’s more financially cautious buyers greater value—just the right combination of product quality and good service at a fair price". Pg. 79. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.